Author: Marshall Goldsmith and Mark Reiter
Publication year: 2015
Editorial: Active Company
“Triggers” by Marshall Goldsmith and Mark Reiter explores the psychological and behavioral barriers that prevent personal and professional change. Goldsmith, a renowned executive coach, offers insights based on his extensive experience working with high-level leaders. The book examines how certain events or "triggers" trigger automatic and destructive responses in people, impeding progress. Provides practical strategies to overcome these patterns, achieve positive change, and develop habits that foster long-term success.

Main ideas:
- The connection between triggers and ineffective responses:
- Goldsmith explores how triggers, events that cause automatic reactions, are linked to ineffective responses. It identifies common patterns of behavior triggered by specific situations and argues that awareness of these triggers is the first step to positive change.
- Assertive communication and active listening:
- The book highlights the importance of self-observation and personal responsibility in the change process. Goldsmith introduces the notion of "self-treatment," which involves an honest evaluation of one's behaviors and taking responsibility for addressing and modifying automatic responses.
- Generation of solutions and constructive commitments:
- Goldsmith and Reiter offer specific strategies for sustainable change. This includes implementing support structures, asking thoughtful questions to challenge automatic responses, and creating habits that foster personal and professional growth. “Triggers” provides practical tools for those seeking to overcome obstacles and reach their full potential.