Author: Andres Oppenheimer
Publication year: 2014
Editorial: DEBATE
“Create or Die” by Andrés Oppenheimer is an exciting call to action in a world where creativity has become essential for success. The author highlights the importance of innovation in today's economy, revealing how creativity drives progress and how those who do not adapt to change risk being left behind. Oppenheimer explores the intrinsic connection between creativity and survival in the digital age, providing inspiring perspectives and concrete examples of individuals, companies, and countries that have prospered by embracing creativity.

Main ideas:
- Innovation as an economic engine:
- Oppenheimer presents creativity as the fundamental engine to succeed in an increasingly competitive world. Through captivating stories, it shows how innovation drives the economy, creates jobs, and distinguishes those who dare to think differently. Creativity is not just a luxury, but an urgent necessity to thrive.
- Education for the 21st century:
- The author argues passionately for a revolution in education. It proposes a comprehensive reform that encourages creativity and adaptability, preparing future generations for the changing challenges of the labor market. Education should be a breeding ground for innovation, empowering students with skills that really matter.
- Digital challenge and opportunities of the current era:
- Oppenheimer explores the opportunities and challenges of the digital age. From the technological revolution to global connectivity, it presents exemplary cases of companies that have prospered by embracing digital transformation. It invites people and organizations to adopt an agile mindset and capitalize on the opportunities that technology offers. “Create or Die” is a passionate reminder that creativity is the key to not only surviving but also succeeding in the current era. Dare to create and forge your own path to success!