Capitalismo consciente (Guía Práctica)

Summary

“Capitalismo Consciente” challenges the conventional notion of capitalism by proposing a more ethical and sustainable approach to business. Written by Raj Sisodia, Timothy Henry, and Thomas Eckschmidt, the book advocates for a model of “conscious capitalism” that goes beyond profit maximization and focuses on creating value for all stakeholders, including employees, customers, suppliers, and society at large.

Through case studies and practical examples, the authors illustrate how companies can thrive over the long term by embracing this approach, integrating social responsibility and a genuine concern for overall well-being into their business strategy.

Author: Raj Sisodia, Timothy Henry and Thomas Eckschmidt

Publisher: Empresa Activa

Published date: 01/01/14

ISBN 13: 978-8417981211

Key Ideas

Higher purpose

The authors argue that companies must pursue a higher purpose that transcends simple profit maximization. This purpose serves as a guiding light for decisions and actions, generating a positive impact on society and the environment.

Conscious leadership

The book highlights the importance of conscious leadership in implementing conscious capitalism. According to the authors, leaders must embody ethical values, foster transparency and build an organizational culture grounded in trust and respect. Conscious leadership drives fair decision-making and the development of a workplace that values employees as whole individuals.

Creating shared value

The authors introduce the concept of “creating shared value”, where companies simultaneously pursue economic success and the improvement of social and environmental conditions. Sisodia, Henry and Eckschmidt argue that this approach is not only morally sound, but also essential for long-term sustainability and relevance in a constantly evolving world.